Our Riqueza Vision

With the U.S. Latino GDP valued at 3.2 trillion, our economy is the 5th largest in the world. It's time we tell our story from our side. Riqueza was founded by Lea Landaverde - The Latina Wealth Activist, a QWOC financial professional who has spent 10 years searching for our voice and representation in the world of finance.

Riqueza is Our Legacy

Riqueza (Spanish for “wealth”) is committed to fostering financial empowerment in unseen communities. We aim to embolden the next generation of wealth creators through inclusive, transparent, and trauma-informed:

financial services
education
media

At the heart of the Riqueza Collective's mission lies the commitment to offer financial education that instills confidence and empowerment in BIPOC, LGBTQ+, and women on their path to wealth. We are dedicated to promoting wealth activism, providing education, nurturing community, and fostering wellness.

Riqueza is our Birthright

Activism

By amplifying the voices of the underserved and addressing systemic economic issues, we strive to create positive change and dismantle barriers to financial well-being.

Community

Our community is our currency. We bring together BIPOC, WOC, LGBTQ+, and immigrant communities to navigate their wealth-building journey juntxs (together).

Education

Empowering our community with the knowledge and tools to create a relationship with money that fosters the creation of generational wealth, opening doors to economic change for our gente.

Wellness

We encourage open conversations about mental health, address money traumas, and emphasize the interconnectedness of financial and emotional stability.

We are curse breakers and wealth makers.

💵

We are curse breakers and wealth makers. 💵

Meet the Team

Lea Landaverde (She/Her)

Founder of Riqueza Collective
Zanie Landaverde Coronado (She/Her)

Production Visionary
Gloria Garcia Cisneros (She/Her)

Director of Financial Resilience
Judy Morales (She/Her)

Director of Community
Gaby Huezo (She/Her)

Director of Marketing
Alex Martinez (He/Him)

Creative Developer
Sabrina Belmonte (She/Her)

Social Media Intern

Our Founder
Lea Landaverde, MSF

Lea Landaverde, also known as the Latina Wealth Activist, is a revolutionary financial professional and creator. She is a Queer, First-Gen Latina based out of Dallas, Texas.

Lea has over 100k+ followers across all her social media and has been awarded Best Fintok Creator for Hispanic-Focused Content of 2023 from Debt.com. Lea has also won Best Professor of the Year for 2021 at Utah Tech University as she teaches financial literacy for incarcerated youth in Utah.

Lea is a visionary and her passion lies in bridging the wealth gap and pushing for financial equity to marginalized communities through activism, education, community and wellness.

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